Get on yer bike!
Sustrans is a charity trying to get Bristolians out of their cars and onto bikes, buses and their own two feet. I worked with this brand for several years at Bray Leino, helping promote their message with several award-winning comms campaigns, ranging from a promo booklet to in-store supermarket ideas, press ads, posters and even fake parking fines. We took over areas of Bristol with our parking sign, showing that you could ‘Park where you like with a bike’ and helped commuters to see the benefits of pedal power.
