travel solo but never alone
Design: The Co-foundry
Solos Holidays asked for my help on their most exciting journey yet - creating a new brand. I worked closely with the client to establish a whole new set of brand foundations: brand story, personality, purpose, mission, key messaging, strategy, brand proposition, architecture, social campaigns and tone of voice. The full shebang. Interviewing key stakeholders and assessing the marketplace and audiences, I was able to really pinpoint the heart of what makes Solos so unique and develop a new direction for the brand going forwards.
Everything from their words, new look and feel, and social posts originated from the brand foundations and core idea that ‘people make a place’.
I am delighted to se this new evolution for Solos Holidays reinvigorate there character and enhance their competitive value in a growing market category.
