a great catch
Design: The Collaborators
The name says it all – The Reel Fish Company is different from big name tuna brands. I created the ‘Fish Unlimited’ brand story, based on a feast of inspiration and a buoyant personality. When it came to tone of voice, I threw the client in at the deep end, with a voice that went beyond where tuna had gone before.
To show our concept and tone of voice had legs, I created an ad campaign that dramatised the previously overlooked versatility of tuna. These concepts helped the client get Reel Fish onto the shelves in Tesco and Waitrose.
With an eclectic website to match, Reel Fish are perfectly placed to make waves in the fish industry.
