Design: The Collaborators
With a strong design idea already in the pot, I was tasked to scribe the materials and packaging for Rave’s funky new coffee brand. The idea ‘it’s all about the beans’ gave me the creative ammo to craft no nonsense edgy copy that shunned the gobbledygook that coffee snobs often hide behind. Bye bye jargon, hello great coffee.
Every month, subscribers were schooled by Rave with everything from where beans come from, to how they’re processed and how to brew at home. Each instalment was a step towards demystifying coffee and making it an art for all.
