Once upon a time, I wrote a sitcom about advertising with my creative partner. It didn’t make it to screen, but our satirical observations of everyday agency life did make it into a cartoon published weekly for Campaign magazine.
Mental Health foundation
This original film was inspired by a piece of student artwork based on dancers and their shadows. We took that concept and pitched it to The Mental Health Foundation as a strong way to visualise the constant presence of depression.
I researched and wrote the script and the film streamed on The Mental Health Foundation’s YouTube and social channels.
TILDA
Tilda ready to heat pouches mean you’re only ever 2 minutes away from a culinary Ta-Da moment! This pitch winning idea ran across cross tracks, sales promotion, shopper, TikTok, press and digital and created an own able catch phrase for this much-loved brand.
GILL MOST WANTED
Gill Marine wanted to cause a stir at Cowes week. But not with another gazebo selling merchandise. They wanted to engage with the sailing crowd and build their social media following. The #gillmostwanted campaign was born. All you had to do was grab a selfie with our Gill guy, post on social media and you could win the most wanted piece of their kit - the Ocean Racer jacket he was wearing.
Our Gill guy turned out to be very popular indeed. To support his presence in town, we created ‘Guess Where’ posts daily, where followers could win additional prizes by guessing where he was in Cowes from our picture.
Social media engagement for the brand soared and Gill guy was such a hit, the client ran the campaign again the following year.
PORK FARMS
A digital stop-motion tour around the new Pork Farms range, which ran across YouTube, Facebook and Instagram
FAR SIDE COLD BREW
Based on the positioning ‘More than a cup’ I coined the name and developed an adventurous language and exotic tone for this cool cold brew coffee that stretched far and wild.
Seaspoon
With the mystical line Wonderfood from the Deep I created a brand story around ‘goodness from within’ for Seaspoon, which inspired a rich design territory. I also developed a flamboyant and magical tone of voice that not only enticed readers but also reflected the passionate personalities of the brand founders.
Wildlife yoghurt
Wildlife yoghurt already had well established brand characters, but they’s never been brought to life. So, using the amazing voice talents of Rob Brydon and up to date animation, we gave these characters entertaining personalities and funny scenarios that told the product story. Watch out for a Roger Moore lion, B.A. Baracus rhino and a Bristolian chinchilla.
crm is beautiful
Data is at the heart of what Armadillo do. I wanted to create a promo piece for the agency that showed how they used data to fuel creative ideas and put the design team’s skills on show. We even planned an exhibition evening where the visuals would be displayed as works of art. As the creative director on this piece I guided the copywriters and designers to build a concept into each execution, which they did…beautifully.
TRIBUTE ALE
An on-pack promo for Tribute which tapped into the target audience’s love of sporting days out, fuel by their favourite ale of course.
organic milk
bright lines
Brightlines are the translation experts for the experts, with clients such as Deloitte, Google and Microsoft. When they needed a brand film that could communicate what they did for their clients across many continents, I knew it had to keep it simple. Using the quotation marks within their logo I created a narrative and concepts for a short film which could then be translated for all global markets. The talented team at Lionhouse brought it to life with joyful animation and a charming soundtrack.
Sarah’s movie
In order to address the issue of teenage pregnancy in Somerset and engage with young people in the area we asked them to write, film, star in and promote their very own film on the topic. We worked closely with schools in the Taunton area to make this project happen, giving teens a positive experience to share and talk about, whilst educating them at the same time.