on with the shows
Design: Koop Design
Andrew Lloyd Webber’s group of iconic London theatres was hit hard by the COVID lockdowns. With most of Theatreland closed for 2020, LW Theatres wanted to look to better times ahead. Fired up by a thrilling programme for 2021, I worked with the talented team at Koop Design to create a suite of press ads, posters and online content to promote the gift of theatre vouchers.
Playing on the brand foundations of magic and wonder, I created future focused copy and concepts that could showcase many of the great productions to come.
Prior to this promotional campaign, we refused to accept the ‘new normal’ post pandemic for LW theatres. Koop Design pitched a new concept of ‘Going back to EXTRAORDINARY’, an idea loved by Andrew Lloyd Webber himself and one that gave the brand a much needed boost into 2021.
