stop, have a drop
Design: The Collaborators
Introducing Feel Good, a fruitful, healthy alternative to sugary carbonated drinks. One that feels good to sip… and does good too. The secret ingredient? Adaptogens. Natural super herbs – maca, echinacea and ginseng - that lift your body and mind.
With the strategy team, I developed the brand story ‘Stop, have a drop’, which helped steer the creative team to create a simple iconic droplet design that cuts through all the noise on shelf.
A simple, kind and positive tone of voice was used
to craft the product copy, with particular focus on
using the brand name in the sign off.
I created the brand line ‘Kind to the mind’ to stand for the care you give yourself by having a much-needed sip of Feel Good’s adaptogenic waters. It also stands for the 3% of sales Feel Good will donate to charities that support wellbeing for people and planet, so every can makes a difference. This line, helped inspire the zen-like face logo, used across all packaging and social.
