Making byron brilliant
Design: The Collaborators
Byron burgers were seriously in need of a new creative recipe. With several restaurants closing and customers lost to more vibrant chains. The brand had taken a kicking, with each separate outlet having its own look and feel rather than a unified personality.
We needed to breathe new life and energy into the brand and unite every Byron whilst still allowing its quirky unique personality to shine through. Working with the idea ‘Byron Brilliant’ I created a comms campaign that could be used both within the restaurants and in press and social media.
The executions embraced the idiosyncrasies of different illustration styles while uniting the brand under the ‘Byron Brilliant’ design device.
